My goal in creating this site was the same as many creatives: create a venue to showcase talent and market services to the greater community. The result was something far different.

Like many creatives in our field I started out as a graphic design student studying the different branches of design; web design, print design and illustration. While studying I continuously heard stories about specialization being the root to success. Yearning for the gratification that success would bring, I took these stories to heart. I wanted to be a specialist; however, the problem was what to specialize in. I tried many areas, labeling myself as an illustrator, web designer, and print designer. The end result was always the same; as soon as I labeled myself as one, I would crave work in another medium. I was lost.

So here I am, “Hi My name is Mike and I am a Graphic Design – full stop.” This is nothing to be ashamed of.  I finally realize that we should not be tied down to one creative medium; instead as designers it is our duty to seek out the best medium for the message. Our job as designers is to take the client’s message and make sure it is communicated clearly and effectively to the right market.  We have no bounds; there is no venue we should leave untouched in the pursuit of creative communications.