Apples ‘n’ Oranges is a specialty clothing retailer. They provide high end unique clothing options for children between the ages of 0 to 5 years old.

Our objective in this project was to create a logo design that communicates Apples ‘n’ Oranges unique benefits.

We targeted middle and upper class parents with children in the age range of 0-5years.

Our concept stemed from the idea that all children are as different, unique and hard to compare as Apples and Oranges.

The broader concept was to show this comparison in a single slice.

The logo design would be a key element in creating the future brand of the company. The clients wanted to create  both a logo type and  symbol that could be used on signage, website, business cards and clothing tags.

Using a survey given to the client at our initial meeting, and through further communication, a profile of their objectives was created. Using this document I created multiple concept designs. During a process of revisions, the final design was created.

The logo was well received by the clients and the target market. Since the implementation of the design, the company has flourished and most recently has opened a storefront in an Orleans shopping plaza.